Going West, launched at YouTube by the New Zealand Book Council, literally brings the experience of reading alive in an immersive creative video animation. Taking lines of Maurice Gee’s book Going West (Penguin, 1992) as inspiration, this stop-motion video aims to promote and inspire the love of reading and books. Created for the New Zealand Book Council, the film was the brainchild of Nick Worthington of Colenso BBDO, and the creative work of Martin Andersen and Line Andersen.
['Going West' Format: Stop-frame animation.Client: Colenso BBDO / The New Zealand Book Council. An animation by Andersen M Studio. Design and Animation: Line Andersen / Andersen M Studio. Photography and Lighting: Martin Andersen / Andersen M Studio. Sound Design: Mikkel H. Eriksen / Instrument Studio].