Mandership. In the end everyone will stick to their guns: folks in the West will cling to the belief that the title on the spine should be readable when the book is lying face-up; local folks will remain committed to the belief that when the book is lying face-up, its spine is of little value, because you can read all you want on the cover.
We live the way we like. We work the way we believe is right. We don’t give a shit for all corporate values combined.